Privacy Policy

Effective Date: 29^th April, 2025
Last Updated: 29^th April, 2025

This Privacy Policy describes how ARK INFOSOLUTIONS PVT LTD (“ARK”, “we”, “our”, or “us”) collects, uses, discloses, and protects your personal data through our websites and online platforms (collectively referred to as the "Sites"). We are committed to protecting your privacy and handling your personal data responsibly, in compliance with the ISO/IEC 27701:2019, the General Data Protection Regulation (GDPR), and the Digital Personal Data Protection (DPDP) Act, 2023.

1. Purpose and Scope

This policy applies to all personal data collected via our Sites, services, or communications, whether online or offline. It outlines:

• What personal data we collect
• Why we collect it (lawful basis for processing)
• How we store, share, and protect it
• Your rights and how to exercise them

2. Categories of Personal Data Collected

We may collect the following categories of personal data:

1. Automatically Collected Data (Website Usage Data)

When you visit our Sites:

• IP address
• Browser type and version
• Operating system and device type
• Pages visited, time spent, and navigation behavior
• Referral/exit URL
• Date and time of access

Purpose: Website performance, analytics, IT security, service improvement
Legal Basis: Legitimate interest (GDPR Art. 6(1)(f)), Sec. 4(a)(b) DPDP

2. Voluntarily Provided Data

When you submit forms or register:

• Name, contact information (email, phone)
• Company name and job title (if applicable)
• Any information you enter into inquiry or feedback forms

Purpose: Communication, responding to queries, providing requested services
Legal Basis: Consent (GDPR Art. 6(1)(a), DPDP Sec. 6), Contractual necessity

3. Business Contact / Sales Prospect Data
• Business email, designation, organization
• Interaction history and preferences

Purpose: Sales engagement, product demo, business follow-up
Legal Basis: Legitimate interest, Consent

3. Use of Cookies and Similar Technologies

Our Sites use cookies and similar technologies to enhance user experience and support analytics.
For details, refer to our Cookie Notice.

• Strictly Necessary Cookies – Required for operation (no consent needed)
• Analytics/Performance Cookies – Consent required
• Functional and Marketing Cookies – Consent required

Consent Mechanism: Upon first visit or login, users will be shown a cookie banner allowing them to accept, reject, or customize preferences. Consent records are retained as per ISO/IEC 27701 and GDPR requirements.

4. Data Sharing and Third Parties

We may share your personal data with:

• Affiliates or authorized partners for service delivery
• CRM, newsletter, or cloud service providers (data processors)
• Legal or regulatory bodies if required by law

Data transfers outside India or the EU will be done in accordance with applicable data transfer mechanisms such as Standard Contractual Clauses (SCCs) or approved contracts.

We ensure all third-party processors are contractually bound to uphold confidentiality, privacy, and security.

5. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes stated in this policy or as required by applicable law. Retention periods are defined in our data retention policy.

6. Data Subject Rights

You have the following rights (as applicable under GDPR/DPDP Act):

• Right to Access – Know what personal data we hold about you.
• Right to Correction – Correct inaccurate or incomplete data.
• Right to Erasure – Request deletion of your data, subject to conditions.
• Right to Data Portability – Receive your data in a structured format.
• Right to Withdraw Consent – At any time, without affecting prior processing.
• Right to Grievance Redressal – Raise concerns via our DPO contact below.

Requests may be sent to privacy@arkinfo.in and will be responded to within statutory timelines.

7. Children's Data

Our services are not intended for children under 18 years of age. We do not knowingly collect or process data from minors.

8. Changes to This Policy

We may update this policy periodically. Any significant changes will be communicated via email or a notification on our Sites. Users are encouraged to review the policy regularly.

9. Contact Us / Grievance Officer

If you have questions about this policy, or wish to exercise your rights, contact:

Grievance Officer / Data Protection Officer
ARK INFOSOLUTIONS PVT LTD
Email: privacy@arkinfo.in
Phone: 0120-4555666
Address: A-11, 2^nd Floor, Sector-4, Noida, UP-201301